9 – 12 March 2026 | Madrid Marriott Auditorium, Madrid, Spain Discover the latest in industrial technology innovations at ROKLive EMEA.

March 9 – 12, 2026 | Madrid Marriott Auditorium, Madrid, Spain Discover the latest innovations in industrial technologies at ROKLive EMEA.
Rockwell Automation to showcase immersive technologies for the future of industry at ROKLive EMEA in Madrid

Rockwell Automation (RA) has announced the dates and location for the upcoming regional edition of its ROKLive technology forum for customers, partners and specialists in the industrial automation segment, which annually presents the most cutting-edge company innovations to the professional audience.

ROKLive EMEA 2026 – one of the most significant events in the field of digital transformation in Europe, the Middle East and Africa, will be held from March 9 to 12 at the Marriott Auditorium convention center in Madrid, Spain, announced specifically for Automation-Bulgaria.com by Rotek, a long-time partner and authorized distributor of our American manufacturer.

What to expect from the event?

Over 150 conference sessions, 8 main thematic areas, more than 100 expert speakers and over 300 hours of interactive and useful training – all this will come together in a four-day format of the grand forum. This year, Rockwell will offer users key insights coming directly from the company’s leaders, focusing on:

• Innovations in industrial automation;
• Mechatronics and robotics;
• Cybersecurity;
• Digital engineering;
• Solutions for OEMs and machine builders;
• Technologies for process industries and applications;
• Information technologies according to the “Edge-to-Enterprise” model, etc.
• Trend Setters

“This year’s edition of ROKLive EMEA is definitely not to be missed! Network with proven specialists from the region who design innovations, build technologies for the industry and solve critical problems – in four immersive days of you. Join us to learn more about the latest news and get inspiration to achieve your goals, no matter where you are on your digitalization journey,” invite the organizers.

The event program will include numerous lectures, product presentations, technical seminars, discussions, workshops and demonstrations, through which experts from the region will summarize the trends that set the direction of development in the sector in the coming years, Rockwell reveals.

The emphasis in the upcoming edition will be modulated under the heading “Customer Voices”, within which experienced and new users of the company’s solutions will share valuable guidelines and conclusions from real-life implementations and applications. The “Insights & Education” section will introduce guests to the latest technology news and provide expert forecasts for upcoming changes in the regional landscape under the sign of digital transformation.

The leading role in the program will again be played by presentations under the motto “Partner Solutions”, which will allow RA partner companies (Rockwell Automation Partner Solutions) to announce and present their most cutting-edge technological breakthroughs to the network in more detail.

Rich conference program

More topics, a larger number of seats in the hall as part of the live experience and a richer and more diverse conference program compared to the previous edition of ROKLive EMEA in Rome in 2025 are promised by the team of the global corporation. Among the most discussed areas will be:

• Latest generation robotics;
• Artificial intelligence in manufacturing;
• Advanced motion control, intelligent engine control;
• Asset management;
• Cyber ​​risks and optimal solutions;
• Data-driven applications and analysis tools;
• Software platforms for design;
• Successful strategies for digital transformation;
• Industrial control systems;
• Networks and infrastructure;
• Operational management software;
• Safety;
• Scalable management and visualization solutions;
• Upskilling the workforce, etc. n. n.
• The regional industry experts – under one roof

The role of ROKLive EMEA is particularly valuable in providing a platform for establishing valuable business contacts and launching promising partnerships. Specialized sessions in the program and a separate zone for dynamic networking in an informal setting will actively focus on building useful connections between representatives of the regional technology ecosystem, provided by Rockwell.

“At ROKLive EMEA, visionaries and leaders will take the stage – get ready for the energy of the future! Two of the modules in the program on March 9 and 10 are fully open for company presentations that will take us beyond the media hype and reveal the true potential of industrial technologies,” the company summarizes.

To participate in the event, you can register by clicking here. You will receive more information about the computer forum from the experts from the Rotek company by contacting them through the specified contacts.